QuickFreeze QFM Training —
Visual STYLE Options
Now that we’re shooting entirely in a controlled environment (instead of on a busy, freezing client site), we have the option to elevate the look of the training piece if desired.
The core content stays the same — the difference is simply how much visual polish you want to bring to it.
Below are three clear style paths to choose from so we can lock the production approach before scheduling.
MOODY OPTION
Cinematic + Stylized
(Higher Spend - adds $15k)
This approach uses a full lighting team to create a controlled, dramatic environment — a literal “studio within the warehouse.” Expect intentional contrast, motivated edges, and a more atmospheric, high-end feel.
Best if:
You’d like the training to have a strong visual identity
You want assets from the piece to double as a flagship, evergreen brand asset (i.e. stylized product shots)
You prefer a stylized, more dramatic look
Notes:
Requires a larger lighting footprint, crew support, and set-up time
Most “elevated” look of the three options
Will likely require a pre-light
BALANCED OPTION
CLEAN + PROFESSIONAL
(Moderate Spend - adds $7.5k)
A refined middle ground. Still uses a medium-sized crew and light shaping to ensure consistency and polish — but without the fully stylized moody setup.
Best if:
You want the training to look clean, modern, and brand-aligned
You want solid production quality with an efficient footprint
You prefer a professional, approachable look
Notes:
More intentional than baseline
Less footprint/set-up time than Moody
NO INCREASE OPTION
Straightforward Training Look
(Original Budget Bucket - adds $0)
This aligns with the original production plan: Simple interview-style lighting for the dashboard/talking-head moments, and relying mainly on available light for b-roll (with a couple small tools to help shape tighter shots)
It’s clear, instructional, and functional — just without the enhanced shaping and consistency of the other two options.
Best if:
Straightforward visuals meet internal needs
Maintaining the original budget is the priority
Notes:
Small crew
Relies more on available light and simple tools
Still controlled and clean, just more minimal
All three options deliver the exact same training content — the decision is how polished you want the visuals to be.
Happy to walk through these and help determine the best fit before locking crew and production dates.